If you enjoy ITV’s popular daytime programme This Morning, there is a convenient way to stay connected with the show beyond the television screen. The This Morning app for Android brings together clips, recipes, fashion and beauty content, competitions, polls, behind-the-scenes material, and opportunities for viewers to interact with the programme.
The official app is published by ITV PLC and is available through Google Play. Its listing currently shows more than 1 million downloads, and the app was updated on December 23, 2025, with bug fixes and improvements.
For regular viewers, the app can be useful because it puts much of the programme’s digital content in one place. Instead of searching across different websites or social platforms for a recipe, clip, competition, or product mentioned on the show, users can browse content directly through the dedicated application.
This guide explains what the app offers, how Android users can get it, what you can do inside it, how competitions work, what to consider about privacy, and what to try if the application is not working correctly.
What Is the This Morning App for Android?
The This Morning app for Android is the official companion application for ITV’s This Morning. It is designed to extend the television programme into a mobile experience, allowing fans to access additional content and interact with features connected to the show.
According to the Google Play listing, the app provides exclusive content, behind-the-scenes material and clips from the programme. It also covers areas that have traditionally been popular with This Morning viewers, including recipes, fashion, beauty and expert advice.
The application is more than a simple video player. It has interactive elements that can allow viewers to participate in polls, quizzes and other activities. It also includes a competition section and shopping-related features.
ITV describes the programme as having its own dedicated app, making the application an important part of its digital presence. ITV’s own statistics page says This Morning has more than 13 million social followers and more than 2 billion video views in 2024, illustrating the scale of its online audience.
How to Download the This Morning App for Android
Downloading the official application is straightforward if you have a compatible Android device.
The safest approach is to use Google Play rather than downloading an APK from an unknown third-party website. The official Google Play listing identifies the developer as ITV PLC and uses the package identifier associated with the official application.
Open the official This Morning Android listing on Google Play
To install it:
- Open the Google Play Store on your Android phone or tablet.
- Search for This Morning.
- Check that the developer is listed as ITV PLC.
- Review the app information and permissions.
- Tap Install.
- Wait for the installation to finish.
- Open the application and explore the available sections.
Using the official store is particularly important because unofficial copies can potentially be outdated, modified or unsafe.
What Can You Find Inside the This Morning App for Android?
One of the biggest advantages of the application is the range of content available. Rather than focusing on only one part of the television programme, the app brings together several categories.
Video Clips and Highlights
If you miss part of the programme, short clips can provide an easy way to catch up with memorable moments.
The app’s Google Play description specifically highlights access to some of the show’s most talked-about clips.
This can be useful for viewers who do not have time to watch the complete programme. A short clip may also help users discover a segment they want to watch in greater detail elsewhere.
Recipes and Food Ideas
Food is an important part of This Morning, and recipes are among the types of content associated with the application.
Viewers can use the digital experience to find cooking ideas connected with the programme. This can be especially convenient when a recipe catches your attention during a television segment but you do not have time to write down all the ingredients or instructions.
Instead of searching from memory later, users can look for the relevant content through the show’s digital channels.
Fashion Content
Fashion is another major area of the programme. The app can help users discover clothing and style-related content featured on the show.
ITV has also promoted a Get The Look section that allows users to browse fashion and beauty products featured during the programme. The company’s description says users can select products and then be directed to the relevant retailer’s website.
That makes the application useful for viewers who want to identify something worn or recommended during a segment.
Beauty Advice
Beauty content is another feature highlighted in the official app description.
Users may find product recommendations, beauty tips and related material from experts appearing on the programme. The combination of editorial content and shopping links can make it easier to investigate a product after seeing it on television.
Behind-the-Scenes Content
Television viewers normally see the finished programme, but the app can provide additional material that goes beyond the broadcast.
Behind-the-scenes content gives fans another perspective on the presenters, guests, features and production surrounding the show.
For dedicated viewers, this can make the app feel more like a companion to the programme rather than simply another place to watch clips.
Interactive Features in the This Morning App for Android
Interaction is one of the features that separates a dedicated television companion app from a standard programme website.
ITV’s FAQ describes several types of interactive features, including quick polls, yes-or-no “Swing-o-meters,” quizzes, swipe-based questions and prediction features.
Polls
Polls allow viewers to give their opinions about topics discussed on the programme.
A quick multiple-choice question can be answered within seconds, making this an easy feature to use while watching the show.
Quizzes
Quiz questions allow users to test their knowledge of This Morning and related subjects.
The official FAQ says some quizzes can involve answering questions against the clock.
These features add a game-like element to the viewing experience.
Prediction Features
Some interactive tools allow users to predict what might happen next.
These features are particularly suitable for viewers who enjoy participating rather than simply consuming content.
Swipe-Based Activities
The app has also included interactive “Swipe It” features, where users respond to topics by swiping left or right.
Such interactions are naturally suited to smartphones because they use familiar touchscreen gestures.
Competitions and the Win Section
Competitions have long been an important part of This Morning, and the app provides a dedicated area for competition-related activity.
The official FAQ explains that users can tap the Win icon at the bottom of the application to find competitions that are currently running.
However, competition availability can change. A competition mentioned on television may have a limited entry period, specific terms and conditions, or a particular payment method.
Android users should therefore always read the current instructions shown in the application before entering.
ITV has also explained that some competitions can be entered directly through the app, while others may redirect users to its website.
This distinction matters because not every competition displayed inside the application necessarily uses the same entry process.
Google Pay and Android Competition Entries
The official FAQ has previously explained that Android users can use Google Pay for applicable competition entries, subject to the requirements of the particular competition.
Because payment and competition rules can change over time, users should rely on the current instructions displayed for each competition rather than assuming that every promotion has identical conditions.
It is also important to remember that entering a paid competition is optional. Users should understand the cost before submitting an entry and should never assume that participation guarantees a prize.
Get Involved: How Viewers Can Interact
Another useful feature is the Get Involved section.
ITV’s FAQ describes this area as a way for users to send comments, photographs and videos to the programme. It can also be used for certain enquiries and viewer contributions.
This means the app can provide a direct route for viewers who want to participate in discussions or potentially contribute material to the programme.
When submitting content, users should read the relevant terms carefully. A submission made to a television programme can potentially be considered for use on air or through other programme channels.
Before sending photographs or videos, make sure you have the necessary rights and permission to share them.
Is the This Morning App for Android Free?
The official Google Play listing currently makes the application available as a free download, although it contains advertising.
Downloading an application for free does not necessarily mean every activity connected with it is free.
For example, certain competitions may have entry costs. Shopping features can also direct users to retailers where products have their own prices.
Therefore, it is useful to distinguish between:
- Downloading the application
- Browsing editorial content
- Watching available clips
- Participating in free interactive features
- Entering competitions
- Purchasing products
Each activity can have different terms.
Does It Work on Android Phones and Tablets?
The official app is designed for Android mobile devices, and ITV has also described its shopping features as being available on both smartphones and tablets.
The exact experience can depend on your device, Android version, screen size and the current version of the application.
If your phone is older, you may encounter compatibility limitations. The app’s current Google Play listing should be treated as the best source for compatibility information because requirements can change as new versions are released.
Why You Might Want the App Instead of Only the Website
There are several reasons a dedicated application can be convenient.
First, an app can provide a more mobile-friendly interface. Second, interactive features can be designed specifically around touchscreens. Third, notifications can potentially alert users to new content or other updates if notification permissions are enabled.
ITV’s privacy notice says users may be asked whether they want to receive push notifications and that these can be turned off through device settings.
For frequent viewers, having the application already installed can also save time compared with repeatedly searching for the programme online.
This Morning App for Android vs ITVX
It is important not to confuse the dedicated This Morning application with ITVX.
The two serve different purposes.
The dedicated app focuses on This Morning content and interactive features, while ITVX is ITV’s broader streaming platform.
If your main goal is watching ITV programmes and accessing a wider catalogue of television content, ITVX may be more appropriate. If your goal is interacting with This Morning, exploring recipes and clips, entering relevant competitions, or browsing show-related content, the dedicated application can be more useful.
In other words, the apps can complement each other rather than necessarily replacing one another.
Privacy and Data Considerations
Before installing any application, it is sensible to review its privacy information.
ITV’s privacy notice specifically covers versions of the This Morning app made available through mobile app stores, including Google Play.
The notice explains that information may be collected about how users access and interact with the application. Depending on activity, information can include device details, operating-system information, identifiers and information submitted through certain features.
The current Google Play listing also provides a Data Safety section. It indicates that the developer may collect certain categories of information and may share some data with third parties, while noting that data-safety practices can change.
Users should therefore check the latest privacy information before using features that involve submitting personal information.
Push Notifications and App Settings
Notifications can be useful if you want reminders about new material or programme-related activity.
However, not everyone wants frequent alerts.
ITV states that users can disable push notifications through their device settings.
On most modern Android phones, notification controls can be accessed through the system’s application settings. The exact menu names vary by manufacturer and Android version.
If notifications become distracting, you do not necessarily need to uninstall the app. Adjusting its notification permissions may be enough.
What to Do If the This Morning App for Android Is Not Working
Like any mobile application, the app can occasionally experience technical problems.
If it will not open, crashes, loads slowly or displays outdated information, start with basic troubleshooting.
Check Your Internet Connection
Try switching between Wi-Fi and mobile data.
If other applications are also struggling to connect, the problem may be related to your network rather than the This Morning application.
Check for an Update
Open Google Play and search for the application.
If an Update button is available, install the latest version. The current listing records a December 2025 update that included bug fixes and improvements.
Restart Your Phone
A simple restart can resolve temporary memory or background-process problems.
After restarting, open the application again and check whether the issue has disappeared.
Check Available Storage
A phone that is nearly full can experience problems with applications.
Remove unnecessary files or applications if storage is extremely low, then try again.
Reinstall the Application
If the problem continues, uninstalling and reinstalling the official application can sometimes help.
If you do this, make sure you download it again from the official Google Play listing rather than an unknown APK site.
ITV’s FAQ also advises users experiencing problems to check their operating system and device, while directing users to its help resources for assistance.
Is an APK Download a Good Alternative?
Searching for an APK can seem tempting when an application is unavailable or refuses to install.
However, downloading an APK from an unfamiliar website carries unnecessary security risks. A modified package may contain unwanted software or may not provide the same experience as the official release.
For most Android users, Google Play is the better option because the listing identifies the publisher and provides information about updates, ratings, permissions and data safety.
If the app is unavailable in your region, it is better to investigate official ITV availability and regional restrictions rather than automatically installing an unofficial package.
Who Is the App Best For?
The application is particularly useful for people who regularly watch This Morning and want more interaction with the programme.
It can appeal to viewers interested in:
- Daily clips and highlights
- Recipes
- Fashion
- Beauty
- Expert features
- Polls and quizzes
- Viewer participation
- Competitions
- Behind-the-scenes material
- Products featured on the show
Casual viewers may find the app useful occasionally, while dedicated fans can benefit from having all these features available from one place.
Shopping Through the App
One interesting element of the application is its shopping functionality.
ITV has promoted a Get The Look area where users can browse fashion and beauty products featured on the show. Selecting a product can take the user to the retailer’s website to complete a purchase.
This can solve a common problem with television shopping: remembering the name of a product after the segment has ended.
Instead of trying to identify an item through a general web search, viewers can use the programme’s digital content to find the relevant product.
However, users should always check the retailer, price, shipping costs, returns policy and other purchase terms before buying.
Tips for Getting More From the App
To make the most of the experience, consider a few simple habits.
First, keep the application updated. Updates can include compatibility improvements, security changes and bug fixes.
Second, check the app regularly if you are interested in competitions because promotions may have limited entry windows.
Third, use notification settings according to your preferences.
Fourth, read competition terms before entering.
Finally, avoid submitting personal photographs or information without first considering where and how that material could be used.
Frequently Asked Questions
Is the This Morning app for Android official?
Yes. The official Google Play listing identifies ITV PLC as the developer.
Where can I download it?
Android users can find the official application through Google Play.
Does it cost money to download?
The app is listed as a free download, although it contains advertising and some features, such as particular competitions or purchases, can involve separate costs.
Can I enter competitions through the app?
Yes, applicable competitions can be found through the Win section. The exact entry method and cost depend on the competition.
Can Android users use Google Pay?
ITV’s FAQ has stated that Android users can use Google Pay for applicable competition entries. Always follow the current instructions for the specific promotion.
Can I send photos or videos to the show?
The Get Involved feature allows users to submit comments, photographs and videos for relevant purposes.
What if the application stops working?
Check your internet connection, update the app, restart your phone and check your Android version and available storage. If the problem remains, consult ITV’s help resources.
Final Thoughts on the This Morning App for Android
The This Morning app for Android provides a dedicated digital companion for viewers who want more than the television broadcast. Its combination of clips, recipes, fashion, beauty, behind-the-scenes material, interactive features, competitions and shopping tools makes it a broader experience than a simple programme information page.
The official Google Play listing confirms that the application remains available for Android and is published by ITV PLC, with more than one million downloads listed and a recent update recorded in December 2025.
For regular fans, the biggest advantage is convenience. Content connected to the programme can be accessed from a single mobile application, while interactive sections give viewers opportunities to participate rather than simply watch.
As with any app involving competitions, shopping or personal submissions, users should pay attention to the current terms, privacy information and payment details. Availability and individual features can also change, so the official Google Play listing and ITV’s own resources remain the best places to check the latest information.
Overall, if you watch This Morning regularly and use an Android phone or tablet, the official app is worth exploring. It brings many of the programme’s most popular digital features into one place and provides an easy way to stay connected with the show throughout the day.
